Emilio Suarez's WebLog

Tuesday, January 26, 2010

Apple's latest creation

What a best way to start blogging on this 2010 than to share some thoughts on the upcoming "Come see our latest creation" event from Apple.
Of course, as an Apple user and consumer of its products I am intrigued about what Apple has under its sleeve, but what amazes me most, is the amount of press and buzz that this unannounced product has generated in the tech community and beyond. It is amazing the amount of free marketing that Apple gets and Apple has not said a word about it... until yesterday that Steve Jobs (unlike him) revealed his excitement about new products coming down this year. From Techcrunch: In Apple’s press release for its strong Q1 2010 earnings, Jobs said the following: “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”
And some people quote him as saying "this is the most important thing I've ever done".
Macrumors has a nice summary of other products that have been rumored for a very long time until they are real, and Engadget has an extremely detailed article on the rumor timeline.

When the iPhone debuted in 2007, I immediately grasped how this was a "game changer" and it was the best product introduction by Steve Jobs in a keynote. I remember that he even had some members of his family in front row seats to be witness of history in the making. I sure hope that this time Apple surprises us, yet again, with a "game changer" product that will open the doors of innovation and make us "think different"... yet again.

Steve, I'm looking forward to your presentation...